Last updated: 15 March 2026
AskChippy is an AI-powered text messaging assistant for UK tradespeople. We help tradespeople handle customer enquiries, manage bookings, and grow their business. AskChippy is operated by DoomLearning Ltd.
From tradespeople (our customers): Name, business name, phone number, email address, trade type, service area postcodes, working hours, pricing information, and payment details (processed securely via Stripe).
From homeowners (end users): Phone number, name (if provided), postcode, job description, and scheduling preferences. This information is collected through text message conversations to help connect you with the right tradesperson.
Conversation data: We store text message history between homeowners and our AI assistant to provide continuity in conversations and to improve the quality of our service.
We use your data to provide the AskChippy service, specifically to route customer enquiries to the right tradesperson, provide price estimates, arrange bookings, send lead notifications, process payments, and generate invoices. We also use aggregated, anonymised data to improve our service.
For tradespeople: we process your data based on the contract between us (you signed up for our service). For homeowners: we process your data based on legitimate interest (facilitating the service you initiated by contacting a tradesperson via text message). For payment processing: contractual necessity.
We share data only with the service providers necessary to operate AskChippy: Anthropic (AI processing), Supabase (database hosting), Stripe (payment processing), Twilio (SMS messaging), and Vercel (web hosting). We do not sell your data to third parties. Homeowner enquiry details are shared with the specific tradesperson they contacted — this is the core purpose of the service.
We retain tradesperson account data for the duration of your subscription and for 12 months after account closure (to allow reactivation). Conversation data is retained for 6 months after the conversation ends. Payment records are retained as required by UK tax law (currently 6 years).
Under UK GDPR, you have the right to access your data, correct inaccurate data, request deletion of your data, object to processing, request data portability, and withdraw consent. To exercise any of these rights, contact us at privacy@askchippy.com.
The AskChippy website uses only essential cookies required for the site to function (such as session management). We do not use advertising or tracking cookies.
AskChippy uses artificial intelligence (powered by Anthropic's Claude) to handle text message conversations. Your messages are processed by this AI to understand your enquiry and provide helpful responses. The AI does not make decisions that have legal or similarly significant effects on you. A human tradesperson always handles the actual job and final pricing.
We may update this policy from time to time. Significant changes will be communicated to registered tradespeople via text message or email.
If you have any questions about this privacy policy or how we handle your data, email us at privacy@askchippy.com.
© 2026 AskChippy (DoomLearning Ltd). All rights reserved.